After winning the best new business idea from Ideablob.com we began our long search for a web design and web development company to help us execute our vision. Through a connection, we were able to find 365 Interactive Design, a web design and web development, branding, and interactive marketing company. 365 Interactive Design helped us to discover our brand identity and develop our web site model. As a growing nonprofit startup, 365 Interactive Design was able to work with us and our budget to engineer professional, intuitive web design, that would inspire our donors to use their creativity and ingenuity to help future educational opportunities for low-income students without limiting them. 365 Interactive Design's holistic approach to our project resulted in a cohesive branding approach to our logo and web site design that presents our message clearly to all our users. Their proven methods have captured every facet of our brand identity and business vision. The expandable web platform that 365 Interactive Design has created for us at The Generation Project is one that will continue to grow well into the future.
Aside from our brand identity, web design, and internet visibility, 365 Interactive Design is developing our web programming platform and social network that will allow donors and recipients to interact, communicate, and plan and execute gifts from anywhere with an internet connection. 365 Interactive Design created an intuitive platform for our web site making our vision a real experience.
365 Interactive Design began our logo design project by a collective analysis of our business model, target audiences, and the mission. Using their logo development process, they were able to identify our brand personality as a company and visually represent key attitudes of The Generation Project, especially focusing on the distinct traits like empowerment and growth.
After developing our logo, 365 Interactive Design continued our brand message to our web design and online visibility. By developing themes, icons, and imagery that closely matched our message, as well as extending our search engine optimization (SEO) and visibility by creating a SEO-friendly platform, our website is a true extension of our business concept and a strong marketing tool.